Snake and Dagger - Japanese denim, london style. Click to enter.

Snake and Dagger is the coming together of London style and Japanese denim. Our desire is to make products which we are proud of. The name was chosen as a symbol of strength and honour, principles which we admire and look to uphold.


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Sometimes it is better to let the product speak for itself. Our jeans are hand made by artisans with washes to look like a well worn and loved pair of jeans.

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A good pair of jeans starts with the denim. The weave construction and weight are all important to how a pair of jeans feels and wears. For this reason we only select Japanese selvedge denim from specialist mills.


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Snake and Dagger was born in London. The city is our inspiration and play ground in which we live everyday.